06 October 2005

Philip Kaplan of ... Adbrite!

Philip Kaplan of ... Adbrite!
Originally uploaded by ptufts.
I met Philip Kaplan of Adbrite at Web 2.0 in San Francisco. Philip's mantra for Adbrite is openness - ad buyers know what they're getting and what Adbrite is doing, and site owners have more control over what gets placed on their property. Compare this to Google's Adsense, where no one really knows what's going on, and the whole thing is supposed to be secret (Google forbids site owners from sharing performance details).

I first met Philip shortly after he started Fucked Company, and I still have his autograph ... on a Pets.com visitor parking sign.

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