07 October 2005

Scott Cook on the secret of Intuit's success

Scott Cook of Intuit at Web 2.0
Originally uploaded by ptufts.
Take something complex, and make it simple. It's sounds so obvious, but great businesses like Intuit have been built on it. Certainly, simplifying the US tax process isn't easy, but when you can do it, you get a huge and loyal customer base.

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