22 August 2007
19 August 2007
13 August 2007
Nancy E King, also blogging from FOCAS on See Change Happen, has a great writeup on Lynda Resnick's push to make Pom successful. It's worth reading to understand how to successfully promote a product in a world that is increasingly indifferent to traditional advertising. From nothing to a hit premium product, with a total ad budget over four years of only $14M. Coke and Pepsi wish they could introduce a new product so cheaply.
At FOCAS, Arthur Suzberger, Jr. (Chairan, New York Times) presented some interesting back of the envelope estimates he did with Dean Singleton (CEO, Medianews Group):
- number of non-Iraqi journalists in Iraq covering the fall of Saddam - 1000
- number today - 50
And the New York Times and AP account for half of those 50.
Arianna Huffinton said something interesting at FOCAS today about why we blog. The Huffington Post's model is that they pay their editors, but not their contributors. So why do the bloggers do it? Arianna said that people don't write New York Times Op Eds for the $150 - they do it for other reasons. The same is true for bloggers. Huffington Post bloggers get exposure, often resulting in commissioned work from news outlets, book deals, etc. The site is their platform, and it serves their needs better than traditional media (and, unlike regular news outlets, the contributors get to keep their copyright!).
In a panel discussion with Arianna Huffington, Michael Eisner painted the internet ("Web 2.0, Web 5.0, whatever") as a form of anarchy that not only challenges existing media, but also lowers the quality of content by undercutting existing high-production sources. Choice quote - American media is challenged by "a society of envy and jealousy."
I'm at FOCAS this week and will be covering the event. The conference is being streamed live at aspeninstitutetv.com.
Jeffrey Cole is the first speaker. He's presenting the results of a large-scale survey of teenagers and how they use the internet. Teenagers (12-24):
- will never read a newspaper (but they are very interested in news - they just get it on line)
- or own a landline
- don't care about the source of info (NY Times, WSJ), use aggregators like Google News
- trust unknown peers (just like me) more than experts
- use IM - email is for their parents. Though this changes with age.
The future of media:
- film, music, and print will be smaller
- but tv will remain popular
- on the web news and mags become more like TV (faster, more timely) and compete with it like never before.
- TV does not continue as a smaller medium, but grows just like mp3s - it will become more ubiquitous. Just like we listen to music everywhere now, we'll do the same with (downloaded / streaming) TV shows
08 August 2007
I just got back from SciFoo. Thanks to Tim O'Reilly, Nature, and Google for putting together the conference, and also to Timo Hannay of Nature for inviting me.
I'm still sorting through everything I learned - SciFoo is a lot like the Hackers conference in that the idea is to put a lot of interesting people from all over who are actually doing things, and let them decide what the conference is about. It's spontaneous and exhausting, and also a lot of fun.
I kept track of the books, papers, and websites people mentioned as interesting and important, and I thought I'd share this list:
- The Moon is a Harsh Mistress. Robert Heinlein. Mentioned by Charles Simonyi, who carried it to the ISS and read it in space. (Amazon)
- Quantifying global exergy resources. W. Hermann. Mentioned by Saul Griffith and Joost Bonsen of Howtoons. (pdf)
- Cartesian Meditations. Husserl. Mentioned by Neal Stephenson.(Amazon)
- The End of Time. Julian Barbour. Mentioned by Neal Stephenson. (Amazon)
- The Road to Reality. Roger Penrose. Mentioned by Jaron Lanier. (Amazon)
- "Reprocessing the Universe." John Wheeler. Mentioned by Lee Smolin.
- The Mathematical Universe. Max Tegmark. Mentioned by Neal Stephenson. (arXiv)
- The Theory of abstract objects. Edward N Zalta. Mentioned by Neal Stephenson. (website)
- The usefulness of useless knowledge. Abraham Flexner. Mentioned by George Dyson. (excerpts at IAS)
- How many humans can the earth support. Joel E. Cohen. Mentioned by Kim Stanley Robinson. (Amazon)
- The world, the flesh, and the devil: an enquiry into the future of the three enemies of the rational soul (1929). John Desmond Bernal. Mentioned by Greg Bear. (copy)
- The myths of innovation. Scott Berkun. Distributed at SciFoo. (Amazon)
- 23andme.com - Genomics. Mentioned by Anne Wojcicki (co-founder) and Esther Dyson (board member). (website)
- Freebase - Open source data. Mentioned by Danny Hillis (co-founder) and me (founding team). (website)
- JoVE (Journal of Visualized Experiments). Mentioned by Moshe
- Bioscreencast.com - screencast sharing for life scientists. Mentioned by Deepak Singh. (website)
- Eigenfactor.org - ranking and mapping scientific knowledge. Mentioned by
Carl Bergstrom (website)
I'm sure I missed some, and there were other sessions that I didn't attend, so I welcome suggestions for additions to this list from other conference attendees. Either email me (ptufts AT gmail DOT com) or post in the comments section.
Updated 9 Aug @ 3am
06 August 2007
Two days, up to ~14 parallel sessions, and somehow, it works. Talks are much less formal (and also less tedious) than a typical conference, and people in the audience tend to be interested enough to speak up. Many of the spontaneous sessions had around 20 people in the audience, but some (James Randi's talk) had many more.
Hackers, another conference I go to, does a hybrid approach with 3 parallel talks and a lot of spontaneous BoFs (birds of a feather sessions).
One of the key ingredients to an unconference - a sufficient number of small rooms so that you can have lots of 20-30 person talks, combined with good open space for people to hang out and meet. Large convention centers often lack the latter - San Francisco's Moscone Center's meeting halls are too large, and the food areas (where people congregate) are too impersonal and open.
Small hotels, or large company spaces on weekends (thanks, Google) seem to have the right mix of spaces.
In this photo, Martin Rees (left) looks on as Freeman talks about working with Kurt Godel.
04 August 2007
Will he go in space again? Well, Russia's offering a 6 day $100M round-the-moon Soyuz trip. Not as comfortable as the relatively roomy ISS, but what an opportunity to see the moon close up.
There are limits on what you can send into space not just weight limits, but food limits too. You don't want to send something that's difficult to eat in zero gravity.